Disrupting the Real-Estate Industry
An experiment
The real-estate sector has been notoriously slow in adopting the latest technologies, there is no reason why the different stages of a typical real estate transaction should not already be optimized for speed and efficiency. From property search and title verification to closing, it is baffling that transactions still take over 30 days in this digital age.
Highlighted below are a few glaring inefficiencies up for potential disruption:
While these innovations sound promising, executing them requires venture capital-level funding, not to mention navigating regulatory challenges.
That said, my immediate focus is on a foundational but often overlooked segment—finding off-market properties (a.k.a. real estate wholesaling).
According to my mentor, this is the most crucial aspect of the entire process because everything hinges on securing the right deal for the right price. The person who finds the deal holds the leverage.
Immediate Goal: Leveraging Technology to Find Off-Market Properties
My objective is to use cutting-edge technology to locate off-market properties at the deepest discounts possible. This will give me multiple exit strategy options, whether assigning contracts to other investors, flipping, listing on the open market or holding for long-term rental income.
To simplify: A wholesaler (in this case, me) contacts potential sellers who may consider selling their property, often before it hits the open market. This outreach can be done through various methods:
Traditional: SMS, phone calls, direct mail, and even door-knocking (the boldest approach).
Digital: Google PPC ads, Facebook, Instagram, and TikTok ads.
Once a seller agrees to sell at a discounted price—typically in exchange for a fast closing and zero commissions/fees — I can:
Assign the contract to another investor for a fee, aka Wholesaling.
Fix and resell the property at retail price, aka Fix & Flip.
Make payments over a period of time, aka Seller Financing.
List on the open market with the sellers permission, aka Novation.
Rent it out for long-term cash flow, aka Buy and Hold.
I have used some of the aforementioned seller outreach strategies successfully in the past, but it is time to integrate automation to streamline the process. My goal is to remove myself as a potential bottleneck and ensure lead generation runs 24/7 regardless of my personal motivation levels at any point in time.
So here is the plan:
What’s Next?
In my next newsletter post, I will dive into the marketing section of the above plan, detailing the tools and platforms I am using to execute and how.
If you are already leveraging some cutting-edge technology in your real-estate business, leave me a comment below, I am curious to learn what others are doing in this space.
Until next time—stay consistent.
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